PROJECT TITLE
Purple Sneakers
(2021)
RATIONALE
Purple Sneakers are a Sydney-based music blog, trusted for taste, and known for insightful interviews with underground or up-and-coming Australian talent. Responding to the need for a content solution for journalistic pieces and interviews on their instagram platform, I prepared a template and guidelines that created space for variation and play, yet was unbreakable in its cohesive identity. The aim was to empower the lean team to create their own content on the fly without the ongoing support of a designer.
ROLE
Design
COLLABORATORS
Purple Sneakers
EXPLORE MORE PROJECTS
CATEGORY
I’m a multi-disciplinary designer, specialising in creative direction, publications and brand identity based on Gadigal land, Sydney, Australia. With six years of experience in the industry, servicing organisations in the arts, culture and music industries, my work spans print and digital with an editorial approach. I collaborate with clients, institutions and fellow creatives to make thoughtful work that is grounded in conceptual objectives.
I’ve dedicated the past three years to building an independent brand and publication, Soft Stir, a platform for talented emerging creatives to explore art, culture, music and philosophies through the lens of their practice. In my role as creative director, I lead the vision of the project, while performing duties in print design, editorial, production, event curation and more.
All my work is informed by ongoing design research, an interest in new independent type design and an ever-evolving book collection.
Please feel free to get in touch if you’d like to collaborate.
I acknowledge the Gadigal people, the traditional custodians of the unceded lands on which I work and live. I acknowledge their continuous connection to Country, water and skies, celebrating their rich and enduring knowledge, stories and creativity. I pay my respects to Elders past, present, and emerging.
Always was, always will be Aboriginal land.
CV
SERENADE
GRAPHIC DESIGNER
2022 - PRESENT
POWERHOUSE MUSEUM
DIGITAL DESIGNER
2021 - 2022
FREELANCE
GRAPHIC DESIGNER
2017 - PRESENT
SOFT STIR
CREATIVE DIRECTOR
2019 - PRESENT
EDUCATION
MASTER OF DESIGN
UNSW ART & DESIGN
2018
BACHELOR OF CREATIVE ARTS
UNIVERSITY OF WOLLONGONG
2013
SERVICES
- CREATIVE DIRECTION
- ART DIRECTION
- BRANDING
- EDITORIAL & LAYOUT
- PRINT DESIGN
- DIGITAL DESIGN
- IMAGE MAKING
- EVENT PRODUCTION
- MOTION GRAPHICS
- MOVING IMAGES
- CUSTOM LETTERFORMS
SELECTED CLIENTS
- UNSW AGEING FUTURES
- PICNIC TOURING & EVENTS
- George Maple
- Ebony Boadu
- General Pants Co
- Heaps Gay
- The Music and Booze Co
- Liveschool
- Purple Sneakers
- Hotel Ravesis
- Solotel
- Yours and Owls Festival
- Secret Garden Festival
- C2 Events Montreal